Brain-based
learning & development
That empowers company leaders,
teams & ambitious professionals
Neuroscience-Driven Leadership
Enhancing people through on-site & online training, facilitation, coaching, and consulting—guided by neuro-leadership principles and rooted in global brand experience and academic excellence
Julia Shipitsyna-Buchholz
Over 15 years in-house at international companies such as SAMSUNG, L’ORÉAL, MARS, WRIGLEY, TCS GROUP, and other brands in the role of Strategic Director at advertising agencies
Expert in strategy, executive development, and team performance. Cross-functional experience in team management, marketing, finance, and L&D/HR
PhD researcher and university professor in business, holding three master’s degrees in Finance, Socio-cultural Anthropology, and an MBA
Certified Enterprise Business Agility Strategist and Coach, co-host of Agile World, trustee of the Agile20Reflect Festival, awarded by the World Agility Awards
How may I assist you?
I am supporting C-level managers, teams, and career-driven individuals
Expert Guidance
Grow as a leader through Assessment,
Training, Consulting, & Mentoring
Strategic support
Boost business performance through
guided strategy & team sessions
Executive Coaching
Elevate with personalized
development & coaching track
Most Frequent Challenges
Managing Fear
Overcoming blocks that prevent progress and goal achievement
“I feel like I deserve more, but I’m afraid to put myself forward for something new.”
“I have expertise, but no one knows about me. I don’t have a personal brand, and I don’t speak publicly.”
“I struggle when surrounded by people in higher positions — I lose confidence, I can’t defend my position.”
“I face difficulties and obstacles at work that drain my energy.”
Managing Trust
Establishing effective relationships with people at work
“I feel like people don’t trust me, don’t take me seriously, and don’t respect me.”
“I can’t seem to connect with the people I work with — I don’t feel like I belong.”
“I find it hard to deal with difficult colleagues, say ‘no,’ handle toxicity, or resolve a conflict.”
“I need to learn how to cope with failures and setbacks. I struggle to take the right lessons from my mistakes and move forward.”
Managing Happiness
Regaining drive, motivation,
and energy from work
and energy from work
“I feel burned out, I have no energy or motivation. I deal with uncertainty, change, and crisis at work.”
“My work has become boring — I don’t feel joy or satisfaction from my achievements. I feel stuck.”
“I don’t know what I truly want, what my purpose is, or what makes me happy. I don’t know where to go.”
“I dedicate all my energy to work, I’m constantly stressed, and I have no time for what matters.”
Here are a few kind words
from those I’ve had the pleasure
to work with
Andrey Lyubimov
Product Owner, Revolut
“Julia is an excellent leadership and team development coach!”
“Julia is an excellent leadership and team development coach! I took her internal course at Tinkoff, and it was a truly valuable experience. She combines theory with practical tools that can be applied immediately. Thanks to her, I improved my management approach, feedback skills, and team motivation strategies. Yulia creates a supportive environment for real case discussions and constructive feedback. Highly recommend her as a coach!”
Buba Osmanov,
Head Of Banks and FI Retail Loans Cooperation, 3p Partnership, Tinkoff
“Julia creates a specific atmosphere during her sessions.”
“Julia is an excellent leadership and team development coach! I took her internal course at Tinkoff, and it was a truly valuable experience. She combines theory with practical tools that can be applied immediately. Thanks to her, I improved my management approach, feedback skills, and team motivation strategies. Yulia creates a supportive environment for real case discussions and constructive feedback. Highly recommend her as a coach!”
Viktors Ivanovs,
Global Account Manager,
Samsung Electronics
“Julia is a marketing professional with an extensive background across different industries and multinational companies.”
“Julia is a marketing professional with an extensive background across different industries and multinational companies. During her work at Samsung Julia has demonstrated an outstanding ability to navigate complex marketing challenges and to work effectively under uncertainty. At the same time, Julia always puts effort into fostering team spirit and collaboration, making her not just a high-performing marketing professional, but also an invaluable team player. This sets Julia apart as an exceptional candidate who can drive marketing initiatives to success while maintaining a supportive and engaging team environment.”
Evgeny Khalin,
CEO, Kokoc Traffic
“Every meeting brings new ideas and breakthroughs.”
“We started working with Julia as an expert consultant. We then switched to a coaching format. As a result, every meeting brings new ideas and breakthroughs. Julia not only helps in understanding oneself but also provides professional advice on building a personal brand. As a result, I was able to quickly establish my brand and, most importantly, get my thoughts in order :-)”
Karl Smith,
Director Digital Strategy,
Agile World Consulting
“She exhibits fantastical creative drive, ideation, and delivery.”
“It has been a great pleasure to work with Julia on the Agile20Reflect Festival. She has brought a lively and hopeful exuberance to every part of the festival. She has worked above and beyond any expectations of a colleague and her strategic and tactical thinking process has been a huge asset. Additionally, she exhibits fantastical creative drive, ideation, and delivery. I’m looking forward to working with her as this Global Agile Movement evolves. Thank you Julia.”
Anna Kelberga,
HR & Administration Director, Groglass
“She combines true out of the box thinking with a down to earth approach.”
“Julia is probably the most creative mind I’ve ever met. Even more – she combines true out of the box thinking with a down to earth approach, which is so much needed during the implementation process. And on top of that, she is a very nice person to be around.”
Eduards Zeps,
Board Member, AEMIP
“Julia combines both strong strategic and creative business acumen.”
“I had the luxury of working together with Julia at Mars Inc. I can say that Julia is a very hard working and fascinating person. She is in constant self development mode – going after a PhD in Economics and management and has a masters degree in Sociology and Anthropology. Julia combines both strong strategic and creative business acumen. I recommend Julia to any company interested in developing strong marketing and sales strategies both for startups and well established businesses.”
Dr. Henrijs Kalkis,
Director of Ph.D program,
University of Latvia
“I strongly recommend Julia as a valuable professional.”
“Julia is a great colleague, we have worked together at the Riga Stradins University (Latvia). Julia gave courses on Marketing related topics in my study program “International Marketing and Business Management”. I always got back positive feedback about Julia`s study courses as she was providing lectures with high responsibility and the latest novelties. I know her as a professional expert in her field. She always improves her skills and competencies to stay competitive in today`s labor market. I strongly recommend Julia as a valuable professional. Please contact me if there is a need for detailed information.”
Olga Panchenko,
Lead Venture Builder, oneUp
“She's also a great team leader who understands team dynamics.”
“Julia is a true professional: knowledgeable, committed and passionate about what she does. She has very good analytical skills and can develop targeted marketing strategies that consider a wide range of different factors. She’s also a great team leader who understands team dynamics; she’s goal oriented but empathetic, so in every project we had she blended in immediately and always delivered great results.”
Kairi Raudmets,
Client Partner, Pedersen & Partners
“She has analysis behind the ideas and business mindset to drive the growth for the business.”
“I have worked with Julia in Mars Inc while she was driving the Petcare marketing portfolio in the Baltics. Julia is the most passionate, innovative marketeer I have worked with bringing new ideas on the table and encouraging me to take risks to try new things. Same time she has analysis behind the ideas and business mindset to drive the growth for the business. As a team member she is very collaborative, listening to others and provides sufficient input. And very important brings smiles to people, knowing how to drive the positive atmosphere in the team.”
Paimukov Vitaly,
Co-founder, ProfitRooms / Anik
“She proved to be a mega-professional with outstanding efficiency and results”
“I worked with Julia for two months, and she proved to be a mega-professional with outstanding efficiency and results. She is incredibly creative and constantly generates brilliant ideas. Julia significantly elevated our company to a new European level, developed the branding for our coworking spaces, and, beyond that, took the initiative to contribute in many other areas we didn’t even ask for. She helped with organizing educational events, attracting various specialists, and much more. This support was unexpected, provided at no cost to us, and turned out to be extremely valuable.”
Sandra Blunava,
National Division Commercial Director, L'Oréal Baltics
“She is capable of evaluating upcoming business situations and coming up with decent, unique and fresh ideas.”
“I would like to give a recommendation regarding my previous colleague Julia. I know Julia very well as a team member of L’Oreal Baltic Professional Product Division. She is able to bring real-life experience leading multi-disciplinary teams while delivering actionable solutions for overall campaign effectiveness, preparing customer analytics, proper segmentation, and post-campaign insights. Julia possesses excellent management skills including negotiating, client relationships, resolving disputes, and critical thinking. Additionally, she is capable of evaluating upcoming business situations and coming up with decent, unique and fresh ideas.”
Sergey Trotsky,
Commercial Director of the Performance Division, Kokoc Group
"I highly recommend her to anyone looking to unlock their potential in business."
“I had the opportunity to work with Julia over the course of 12 business coaching sessions, and it was an incredibly valuable experience. Julia helped me gain a deeper understanding of my strengths and areas for growth by using industry-tested tools like MBTI and others. She also provided actionable insights on how to set a fair minimum fee for my services, which has been a game-changer. After each session, Julia gave me homework that allowed me to immediately apply what I had learned and keep making progress. One of the highlights was her connection to a fantastic business consultant, who helped me tackle key challenges in the growth of our family startup. Julia’s coaching style is both insightful and practical, and I highly recommend her to anyone looking to unlock their potential in business.”
Frédéric Thoumyre,
CFO & Operations Director, L'oreal
"Julia is accurate and was very good at building trust."
“I worked with Julia in L’Oréal Baltic, she was part of the
procurement team under my responsibility.
She managed well the Professional Products Division brands and
gained recognition from marketing, finance and the Division GM
which allowed her to move successfully to a marketing position.
Julia is accurate and was very good at building trust in the
relationships she had with co-workers across all functions.”
Maxim Molodtsov,
Head of Business Registration Division, Tinkoff
"Julia is an amazing coach."
“Julia is an amazing coach. Thank you for your professional, open, and sincere support. For me, every session with Julia is a significant step forward in developing my personal and leadership qualities.”
Eriks Zvaigzne,
Country Manager Baltics,
Coca-Cola HBC
“I've seen Julia go above and beyond delivering outstanding results in various positions.”
“I’ve seen Julia go above and beyond delivering outstanding results in various positions during the years we worked together at Mars Inc. Her ‘student for life’ mindset to learn new techniques and ways of working in combination with her broad experience, capabilities, and pleasant personality, makes her a great contributor to any team and the company. I happily recommend her here on LinkedIn, and do so in person. Feel free to contact me for more detailed feedback.”
Viktorija Mikhaleva,
Division Head,Tinkoff
"I have gained a much clearer understanding of my role."
“Undoubtedly, this was valuable. First of all, it was timely. Resilience and team management during times of change helped me navigate the surrounding situation like never before. After the training, I started paying more attention to the topics we covered. I now observe my team more closely, something I hadn’t done so attentively before. I monitor the team’s mood and each colleague individually. Based on my observations, I quickly identify cases that require discussion or support. Overall, I have gained a much clearer understanding of my role. My team did an incredible job this year – we achieved the goals we set for ourselves, stayed united, and stood firm amid changes and uncertainty. That feels truly amazing. A huge thank you for standing strong in such a challenging year and for providing us with direction and knowledge to help us stay grounded as well. Deepest gratitude for your work.”
This is place for your feedback
If we worked together and can leave a kind review, i will be very happy to hear from you!
You can reach me by Whatsap by +37129534747 or Telegram @telejulija. Thank you so much!